Friends toasting with alcohol-free drinks at an outdoor event

Premium Event Services & Brand Activations

How Sales Intellify Built Good + Bar's Growth Engine for Premium Event Bookings

Email deliverability, GoHighLevel automation, landing page optimization, and multi-channel outreach that doubled qualified event inquiries for a premium alcohol-free bar service.

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Results

Qualified event inquiries
2×
Better lead-to-opportunity conversion
40%
Qualified leads per month
25–30
Less manual lead management time
70%
Industry
Premium Event Services & Brand Activations
Engagement
Ongoing

Where they started

Good + Bar, a premium alcohol-free bar service for Fortune 500 brands, struggled to build scalable growth infrastructure.

An event planner working through bookings at her desk

No centralized pipeline

Manual lead management across disconnected tools.

Limited automation

Forms and follow-ups required constant manual intervention.

Cold outreach gaps

Poor email deliverability undermined outreach effectiveness.

Manual scaling barriers

Unable to increase volume without sacrificing quality.

Business impact

Revenue unpredictability, team bandwidth consumed by manual processes, and missed opportunities from slow response times prevented capitalizing on surging demand.

Our approach

A waiter carrying a tray of alcohol-free drinks at an event

  1. Step 1

    ICP & Buyer Persona Definition

    Target Companies
    Fortune 500 brands, creative agencies, and event planning firms in Southern California with wellness-focused cultures.
    Primary Personas
    • Brand Marketing Directors seeking unique on-brand activations
    • Corporate Event Planners managing wellness-oriented employee events
    • Agency Partners planning premium Instagram-worthy client experiences
    Key Signals
    Wellness initiativesExperiential marketing budgetsUpcoming corporate eventsBrand activation calendars

  2. Step 2

    Strategic Targeting

    • Segmented outreach by persona with customized event concepts
    • Focused on companies with active wellness programs and events
    • Prioritized accounts with experiential marketing budgets and upcoming activations
Event guests raising glasses of different drinks

  1. Step 3

    Multi-Channel Execution

    • Cold Email Personalized outreach to marketing teams with Apollo.io infrastructure and warm domains.
    • Google Ads High-intent searches like "premium bar service LA" and "alcohol-free event catering."
    • Landing Pages Conversion-optimized pages with portfolio, client brands, and streamlined inquiry forms.

  2. Step 4

    Key Differentiators

    • GoHighLevel automation for instant lead capture and follow-up
    • Dedicated email domains with proper authentication protocols
    • Education-first messaging showcasing wellness trends and experiential ROI
    • 5-7 touchpoint sequences balancing personalization with scalability

What changed

By building comprehensive growth infrastructure from email deliverability and CRM automation to landing page optimization and multi-channel outreach, Sales Intellify transformed Good + Bar's lead generation into a predictable, scalable system that doubled qualified inquiries.

Sales Intellify didn't just help us get more leads—they built the entire growth engine we needed to scale. The automation and systems they put in place gave us back our time while actually improving our response quality. We went from scrambling for events to having a predictable pipeline we can plan around.

Daryl SchwartzFounder, Good + Bar

Pipeline Growth

  • 2X increase in qualified event inquiries month-over-month
  • 40% improvement in lead-to-opportunity conversion rates
  • Consistent 25-30 qualified leads monthly (up from 12-15)

Outreach Performance

  • 32% email open rate, 8% reply rate
  • Google Ads: 5.1% CTR, $89 per inquiry
  • Landing pages: 2.1% to 4.8% conversion improvement

Sales Efficiency

  • 70% reduction in manual lead management time
  • Lead response time: 4+ hours to under 15 minutes
  • Complete pipeline visibility for 30-60 day forecasts

Business Impact

  • Predictable lead flow supporting proactive event staffing planning
  • Freed founder time to focus on delivery and experience
  • Built scalable infrastructure enabling geographic expansion beyond California

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  • A plan built around your market and ICP

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