No Structured Outbound Pipeline
No LinkedIn sequences or cold email campaigns were in place. Growth depended entirely on inbound and referrals. No ICP had been formally defined and no geographic targeting strategy existed.
Client Case Study
How Sales Intellify Architected Hellotracks' Entire Go-To-Market Engine From Demand Generation to Retention
A 2-year embedded growth partnership across outbound, content, paid ads, CRM, and retention that 5x'd paying customers and built a pipeline of 7 to 9 qualified meetings every month.
5×
Growth in paying customers
7–9 / month
Qualified meetings booked
Client Snapshot
Company
Hellotracks
Industry
Field Service Management SaaS
Location
Austria
Engagement
2 Years (ongoing partnership)
Clutch Rating
5.0 / 5.0
Verified Review · Jan 2026
Services delivered
Inbound
5- SEO & AEO content
- Google Ads
- Paid advertising
- Newsletters
- Social media design & posting
Outbound
4- LinkedIn outreach
- Email campaigns
- Database building
- Email infrastructure
Conversion & retention
4- Website rebuild in React
- UI/UX improvement
- Trial conversion nurturing
- Onboarding & retention workflows
The Challenge
When Hellotracks engaged Sales Intellify, they had a capable product and a growing user base, but almost no systematic approach to acquiring or converting customers.
Weak Inbound & Low Organic Traffic
Organic traffic was insufficient for consistent growth. The business lacked a content and SEO infrastructure to attract high-intent buyers, and the website was not optimized for conversion.
Low Trial-to-Paid Conversion
Only 2 in 100 free trial users converted to paid plans. There was no nurturing sequence, no structured onboarding, and no touchpoints guiding users to their activation moment.
Business Impact
Hellotracks was leaving meaningful revenue on the table at every stage of the funnel, with no repeatable engine for outbound demand, no inbound flywheel, and a leaky conversion path that capped MRR growth despite a strong product.
Our Approach
- 01
SEO & AEO Content Writing
Content strategy targeting high-intent FSM keywords. Blog articles targeting decision-maker search queries. Built topical authority in the FSM category. Implemented AEO to appear in AI-generated answers on Perplexity, ChatGPT, and Gemini. FAQs, comparison guides, and use case pages.
- 02
Google Ads & Paid Advertising
Performance search campaigns targeting high-intent FSM keywords. Continuously optimized for cost per acquisition. Retargeting campaigns for unconverted website visitors. A/B tested ad copy, landing pages, and bidding strategies monthly.
- 03
Website Rebuild (React) & UI/UX
Redesigned and rebuilt website in React for speed and conversion. Refined landing pages to reduce friction. Improved product onboarding UI/UX. Installed GA4, Google Tag Manager, and heatmapping. Created ICP-specific and industry-specific landing pages.
- 04
Trial-to-Paid Conversion & Onboarding
Automated email nurturing sequences guiding trial users to activation. Onboarding touchpoints at Day 1, 3, 7, and 14. In-app messaging triggers at key milestones. Re-engagement sequences for dormant trials.
Result: 2% → 10% conversion (5× improvement) - 05
Client Retention Workflows
Structured onboarding for newly converted paid customers. Check-in sequences at 30, 60, and 90 days post-conversion. NPS automation with follow-up flows by score. Upsell triggers when customers showed expansion signals.
- 06
Newsletters
Regular newsletters to both prospect and customer database. Segmented by vertical (logistics, facilities, repair and maintenance). Drove traffic back to website and trial sign-up pages. Open rate and click tracking integrated with CRM for lead scoring.
- 07
Social Media Design & Posting
Managed LinkedIn with consistent posting cadence. Designed branded creatives including case study carousels and industry insight graphics. Content calendar aligned with outbound campaigns. Repurposed blog content into social-native formats.
- 01
ICP Definition & GTM Strategy
Defined Ideal Customer Profile (20 to 500 field employees across repair, facilities, logistics, healthcare, public sector). Primary targets: Operations Directors, General Managers, Managing Directors. Built US and Europe GTM strategies with distinct messaging per region. Geographic priority: US, UK, Germany, Netherlands and GCC.
- 02
Database Building & Email Infrastructure
Built prospect databases segmented by industry, geography, company size, and job title. Enriched with technographic data. Configured DMARC, DKIM, SPF. Warmed sending infrastructure for inbox placement. Maintained clean lists with bounce handling.
- 03
Outbound: LinkedIn & Email
Built targeted LinkedIn sequences to FSM decision makers across all geographies. Multi-touch cold and warm email campaigns with A/B tested copy. Managed deliverability across dedicated outbound domains. Optimized LinkedIn profiles of outbound-facing team members.
Result: 7–9 qualified meetings / month
ICP Built for Hellotracks
Target Company Profile
- 20 to 500 field employees
- Cannot afford a full in-house operations technology team
- SMEs seeking to digitize and scale field operations
Target Geographies
Primary Buyers
- Operations Directors
- General Managers
- Managing Directors
Tier 1 · Primary
Transportation & Logistics
Last-mile delivery, courier services, logistics field agents
Facilities Management
Cleaning companies, security firms, property maintenance teams
Repair & Maintenance
HVAC, plumbing, electrical, pest control, locksmith, appliance repair
Tier 2 · Secondary
Healthcare
Community health workers, home health aides, nonprofit field teams
Public Sector
Government field teams, municipal services, school district operations
Micromobility
Bike share, scooter fleets, urban mobility operators
Growth Results Across the Funnel
A data-driven approach that improved customer acquisition, activation, and long-term retention performance.
2%10%
Trial-to-Paid Conversion
5×
Growth in Paying Customers
7–9 / month
Qualified Meetings Booked
5.0 / 5.0
Clutch Client Satisfaction
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