How Sales Intellify Built CETDIGIT's Multi-Channel Engine for Enterprise CRM Clients

Step 1

ICP & Buyer Persona Definition

Target Companies

Mid-market to enterprise B2B companies ($10M-$500M revenue) with 100-2,000 employees actively using or considering HubSpot or Salesforce.

Primary Personas

• VP/Director of Revenue Operations responsible for CRM optimization and alignment
• CROs/VPs of Sales seeking improved efficiency, pipeline visibility, and forecast accuracy
• Marketing Leaders optimizing marketing automation, attribution, and lead management systems
• IT/Technology Directors evaluating CRM migrations, integrations, and technical implementations

Key Signals

Recent CRM purchasesRevOps job postingsMigration projectsCRM complaints in forumsTechnology stack expansion

Step 2

Strategic Targeting

• Segmented campaigns by CRM platform with platform-specific pain point messaging
• Created vertical-specific campaigns for manufacturing, financial services, healthcare, and technology
• Prioritized accounts showing AI adoption signals for agent and automation positioning

Step 3

Multi-Channel Execution

• Cold Email Targeted campaigns to RevOps leaders, sales executives, and IT directors.
• LinkedIn Multi-threaded approach engaging technical and business stakeholders at target accounts.
• Google Ads High-intent searches like "HubSpot implementation partner" and "Salesforce customization services."

Step 4

Key Differentiators

• Warmed email domains maintaining 98%+ inbox placement rates
• HubSpot automation for instant routing and service-specific nurture sequences
• 8-12 touchpoint sequences balancing technical education with business value
• Multi-threaded outreach engaging technical teams, business stakeholders, and economic buyers